BEST is an event that inspires and motivates students towards careers in engineering, science, and technology through participation in a sports-like technology contest. The BEST (Boosting Engineering, Science, and Technology) competition motivates students by challenging them to build a remotely controlled robot that accomplishes a defined task within a competitive setting. A school coach guides a student team through the engineering process. Using only the materials provided, students have six weeks to design, develop, and test a robot that can outperform their competitiors. During this time, the students experience the same problems, challenges, and breakthroughs than an engineering team encounters when it takes a produce to market. In both cases, there are team dynamics, time constraints, material constraints, and pressure from other teams trying to solve the same problem.